Politics and advertising in Russia during Vladimir Putin regime

Abstract

This research has adopted a qualitative method. The objectives are 1) to study the structure of advertising in the Russian Federation, 2) to examine the emergence of Russian advertising, 3) to analyze how politics during Vladimir Putin’s government has influenced advertising in the Russian Federation, 4) to study Russian advertising techniques in the Russian Federation, and 5) to assess the success of the advertising business in the Russian Federation. This research has drawn on data from many sources, which are related to politics and advertising in Russia during the Vladimir Putin regime. Then it analyzes politics and advertising business in Russia during this time in terms of the emergence of advertising in Russia and how politics has still influenced advertising business. The research results show that the advertising business in Russia during the Vladimir Putin regime is growing rapidly and also plays a critical role in a free flow of information in as in other democratic societies. However, the Russian government has attempted to control the advertising business by law and also by other types of control and domination to take advantage of this business.