Analysis of demand on shared mobility packages in university campus

Abstract

Shared mobility is the emerging service and comes in various forms. In Chulalongkorn University, innovative shared mobility services such as shared bicycle (CU Bike), small electric vehicle sharing (Ha:mo) and ride sharing tricycle (Muvmi) are offered along with conventional free bus (Pop bus) circulation. This study aimed to explore the attributes of the monthly mobility package which have effect on student’s decision while offering the integrated service package for CU students. Two phases of questionnaire surveys were conducted to find out the satisfaction on existing mobility services quality, barriers that discourage students from using shared mobilities, and factors that influence their decision for buying package with improved service qualities. The questionnaire was randomly distributed to 370 students in the first phase and to 326 students in Chulalongkorn university in the second phase. Multiple linear regression analyses display that the demand for shared mobility is dependent on the price. Gender is also correlated with Muvmi demand. Moreover, user experience is the most important factor that highly affects user demand in the future. The logistic regression model was used to analyze the preference of the monthly mobility packages. The most important service attribute to users is the carry-over feature, the remaining trips of service can be transferred to the next consecutive month. The service operator should consider carry-over feature. The results of the analyses could help the operators to understand the users’ preferences and to design their service packages appropriately.